Calling Out The Jesters of Automotive SEO
There is still a huge stigma with consumers about car dealerships. The long-held perception that all car sales people are out to screw consumers is still an everyday challenge for dealers to overcome....
View ArticleAutomotive SEO
The rules of the game have changed… again. Just when an automotive SEO company believes that they have the system figured out, Google and Bing go and change it all over again. This is a good thing for...
View ArticleWorking From Home on Automotive SEO & Social Media for Car Dealers
When our CEO and founder, Tyson Madliger, decided to structure his automotive SEO, social media for car dealers, and PPC specialist agency, Dealer Authority, as a remote company, he set us up for...
View ArticleGoogle’s August 1st Algorithm update: How will it affect dealerships’ websites?
It is a given that Google will release algorithm updates several times a year but the initial uncertainty of who will be affected most causes the greatest concern. Several man-hours are invested in...
View ArticleA Complete Guide to High-Powered Marketing – Octane
Curious about Octane? Hang out with Jill Ambrose, our Dealer Advocate at Dealer Authority, and she will give you the scoop! In this complete guide, Jill will explain what makes up the components of our...
View ArticleThe Importance of Geotagging in WordPress
We all know SEO is important. From choosing effective keywords to optimizing our Google rankings, we know it takes additional effort to get our businesses seen. And one particularly useful tool in the...
View ArticleDealer Authority for the Win: Keyword Ranking
Even if your marketing team is just starting to scratch the surface of what will take your SEO from average to rock-star status, it’s a clear no-brainer that keyword research plays an integral role in...
View ArticleDon’t Let SEO Spook You: 5 Common SEO Myths Debunked
Ghosts, goblins, and… Google rankings? It may be a scary time of year, but it doesn’t have to be for your SEO strategy! We will shed the light on five common SEO myths so that you never have to be left...
View Article5 Ways SEO and Social Media Work Together for Your Dealership
Don’t fall into the common misconception that SEO and social media are separate entities, each operating in their own world with distinct—but different—goals. SEO and organic social media marketing...
View Article5 Steps to Building SEO Goals for 2019
Optimize Your Content to the Fullest Whether you’re a seasoned SEO vet or a newbie on the block just trying to figure out what search engine optimization actually means, adjusting your SEO Goals for...
View ArticleWhy Are Alt Attributes on Images Important for SEO?
It’s a slice of the optimization pie that often gets overlooked, but none the less plays an integral role for optimizing a landing page to the fullest. We’re talking about applying alt attributes to...
View ArticleThe Benefits of Custom Page Building
As a car dealer marketing to actual car shoppers within your area in a sea of competition, you want your website to stand out. In fact, you need it to. Do you have the right tools to make it happen?...
View ArticleVoice Search and Its Impact on the Automotive Industry
While some “experts” in the industry may argue that Voice Search doesn’t affect the car business, at Dealer Authority we know that brushing the fastest growing search trend under a rug doesn’t make our...
View ArticleLanding Pages vs. VDP Pages: What Converts?
It’s becoming a hot topic: the debate over whether a custom-built landing page or a vehicle display (or details) page (VDP) brings in more traffic and conversions on a website. While both certainly...
View ArticleTop Five 2019 Predictions for Engaging Customers Online
Facebook, Instagram, Snapchat, email. These days, there are endless opportunities to create rapport with your customers online. Interacting with them on these channels is a necessity to keep your...
View ArticleWhy Dealerships Who Pay for SEO Services are More Satisfied
SEO conglomerate Backlinko found that clients who pay more for quality SEO services are more satisfied with their results. Backlinko partnered with Northstar Research Partners to survey 1,200 small...
View ArticleTop 6 Mistakes Killing Your SEO
When it comes to SEO, you want to make sure you’re killing the game (and not your Google rankings). Whether you feel like you’re a seasoned SEO expert or a newbie, there are always little things to...
View ArticleHow to Use Topic Clusters to Improve Your SEO
In our world of ever-evolving technology, we know that it’s important to update our SEO strategy when needed in order to keep earning high Google rankings. SEO is an interesting mix of science and...
View ArticleHow SEO is Connected to Great Customer Experience
While trying to optimize your site’s pages for best SEO practices, it can be easy to lose yourself in all the rules and forget that ultimately, your site should be focused on your users, not search...
View Article4 Things SEO Tools Can’t Tell You (That We Can)
The post 4 Things SEO Tools Can’t Tell You (That We Can) appeared first on Dealer Authority.
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