Learning from Outside of Automotive Brings Innovations to Car Dealers
Ours is such an isolated industry. There are many reasons for this – some good, some bad. Let’s take a look at what makes the car business so special and the things we all can do to make it better....
View ArticleGetting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for...
We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and services sounding confusing as well. They’re really not. In fact, they’re...
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How to Use Multipurpose Content on your Dealership Website
As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than...
View ArticleYes, We Do SEO for Car Dealers and it’s Amazing
There is so much emphasis placed on innovation that sometimes the core concepts get lost in the minutia. When we started Dealer Authority in 2013, the goal was to create the premier content marketing...
View ArticleHow Dealer Partnerships should Really Work
The vast majority of our clients hire us to do their content marketing for the sake of social media marketing and search engine optimization. That’s where our greatest strengths shine through for...
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How the Current SEO Ranking Factors are Applied to Car Dealers
If there’s one characteristic that encapsulates the ranking factors used by the search engines to determine how dealers rank on searches, it’s change. The algorithm is constantly being reworked. Tests...
View ArticleWhy Making Search, Social, and Content a Singular Strategy is Ideal for Car...
When we first started our company in 2013, we had a vision of what our services would look like. We chose SEO, social media marketing, and content marketing as our core business because those three...
View ArticleIf You can’t Win with Money, You have to Fight with Messaging
The best part about the business history of America is free enterprise. Capitalism in its purest form works because it rewards innovation, creativity, hard work, and strong business practices. There...
View ArticleStrategy Evolution: Why We’re Shifting (and so should every dealer in the...
If there’s one thing that automotive digital marketing has taught us over the years, it’s that things change. This is a good thing for those who are keeping up with the changes and a bad things for...
View ArticleUnorthodox Automotive Website Marketing Strategies Might Just Be the Eagle...
Another dealership website analysis and digital marketing proposal went into the books yesterday. We looked at what a dealership was doing and made recommendations about what they should be doing in...
View ArticleA Little Perspective on the Evolution of Car Sales
Some of our readers may have noticed that I haven’t been posting very much on the various automotive networks since August. This wasn’t the result of an extended vacation or a trip around the world. My...
View ArticleAutomotive Website Marketing Strategy
So, you’ve had your website built. You’re excited about getting all of the new gadgets, widgets, and popups going so you can drive more business through the wonderful world of the internet. Then, the...
View ArticleDealers, Don’t Get Locked Out of Exclusive SEO
In the very beginning of our journey, we knew one thing for certain. We wanted to offer automotive SEO solutions that were exclusive to a market. It’s not that you can’t do SEO for more than one...
View ArticleIgnore Domain Authority? Really?
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority...
View ArticleYour SEO Provider Is Cheating On You
Car dealers want to sell as many cars to as many people as possible. The value of a Camry doesn’t go down if three more people buy one, in fact, sales increase with popularity. As a dealer, the more...
View Article5 Biggest Lies About Digital Marketing Vendors
I have worked in the automotive industry for 19 years. Most of my career I have worked for some of the largest automotive vendors in sales and sales management. Because of my insider understanding of...
View ArticleYou Don’t Need to be an SEO Guru to Track SEO Progress
Have you ever sat on a call with an SEO company and felt like they were talking gibberish to you? In most cases, it’s not that their trade is so complex that you need a PhD in Geekiness to get it. It’s...
View ArticlePress Release: Dealer Authority Announces Upgrades in Corporate Organization
DAYTON, OHIO (PRWEB) AUGUST 07, 2017 Tyson Madliger, Founder and CEO, has acquired all shares of Dealer Authority becoming the sole owner. Benefits include a streamlined direction and the advancement...
View ArticleHow To Build Webpages for Mobile
We have watched the “mobile” train barrel down on marketers for several years. SEO providers and website developers with their foot stuck in the rails, optimizing for desktop as web users stage a mass...
View ArticleAutomotive Digital Marketing Partner vs. Vendor
What is the value of personal attention? Do you believe a one-size-fits all solution is “good enough” for your dealership? It’s easy to become confused trying to decipher which automotive digital...
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